You found us with an ad.
Your patients should find you without one.
Paid traffic stops the day you stop paying for it. We build the organic engine underneath your practice: the site, the content, and the AI citation footprint that keeps returning patients after the spend is switched off.
Ad spend is rent. Search position is an asset.
Both have a place. The difference is what you are left holding when the invoice stops.
The work you paid for in month one is still working in month twenty four.
A page that ranks does not need to be re-bought every morning. It sits there, collecting patients, while the next month of pages goes up behind it. Each post adds to the topical authority of every post before it, which is why the curve bends upward instead of running flat.
The same asset does double duty now. The pages that rank are also the pages that language models read when a patient asks for a recommendation, so one body of work buys visibility on two very different surfaces.
Illustrative pattern, not a projection.
Patients stopped scrolling. They started asking.
A growing share of "who should I see for this" never reaches a results page. It gets answered directly, with a short list of named practices. Getting onto that list is a different discipline from ranking, and most dental sites are not built for it yet.
Google AI Overviews
The answer block above the ten blue links. It cites a handful of sources, and the practices formatted to be quotable are the ones that appear.
ChatGPT search
Patients now ask which dentist handles a specific procedure in a specific city. The model answers from pages it can read and trust.
Perplexity
Answers with visible citations. Getting cited here compounds because the citation itself is a link that keeps returning traffic.
Four things, done every month, on the record.
Every item below appears in the service agreement you sign. Nothing here is a description of effort.
A website engineered to be read
Fifty to one hundred pages covering every service you offer, every location you serve, and every provider on your team. Schema markup, clean crawl paths, and page speed handled at build time rather than patched later.
A content engine that does not stop
Ten to thirty posts a month targeting the questions your patients actually type. Each one is built answer first, so it can be lifted directly into an AI answer or a featured snippet.
Pages structured for citation, not just ranking
llms.txt deployment, passage level formatting, and FAQ structure so a model can extract a clean answer with your practice attached to it. This is the part most dental SEO still skips.
Numbers you can check
Rankings, organic traffic, and the pages doing the work. No vanity metrics, no dashboard theater. On Topic Dominance the dashboard is live and you can open it whenever you want.
Three plans. Public prices. Start today.
Your first payment covers the build plus your first month. After that it is the monthly rate, and nothing else. If you would rather talk it through first, every plan has a call option.
Starter
Ideal for: A single-location practice that needs a real website and a content engine running, without adding meetings to the calendar.
- +50 page website, launched in 14 days
- +10 SEO blog posts every month
- +Technical SEO foundations on every page
- +AI citation basics: llms.txt, passage formatting
- +Schema markup on every relevant page
- +Monthly performance report by email
- +Basic CRM access, metered usage
- ·No strategy calls, fully asynchronous
Foundation
Ideal for: A practice ready to compete for more than its own brand name, with a monthly check in to steer the work.
- +100 page website, launched in 14 days
- +10 to 15 SEO blog posts every month
- +Keyword research filtered for low difficulty, high traffic
- +AI citation strategy across ChatGPT, Perplexity, AI Overviews
- +Schema markup engineered on every page
- +Monthly traffic and ranking reports
- +30 minute monthly check in call
Topic Dominance
Ideal for: The practice that intends to be the most visible name in its market, across search and across AI answers.
- +Custom 100 page website, launched in 14 days
- +30 SEO blog posts every month
- +Professional photography for headshots and site imagery
- +Full topic authority program across your service lines
- +Live performance dashboard, real time
- +Monthly strategy meeting with Blake
- +HIPAA compliant CRM, metered usage
What happens after you start.
Most of the work lands before your first monthly payment does.
Days 1 to 2
Intake. We take your services, locations, providers, and the procedures you actually want more of. You send logo, brand colors, and access. Nothing else is asked of you.
Days 3 to 10
The build. Your site gets written, structured, and marked up. Keyword research runs in parallel so the content plan is ready the day the site is.
Days 11 to 14
Launch. Site goes live, indexing is requested, llms.txt ships, and the first month of posts starts publishing.
Month 2 onward
Compounding. Posts publish on schedule, rankings move, citations accumulate, and the report lands in your inbox every month.
Blake Hundley, founder
Blake has run dental marketing since 2021 out of Atlanta, working with implant, cosmetic, and general practices on search, paid media, and case acceptance. Closing More Cases is dental only, which is why the keyword research, the schema, and the content plan start from procedures rather than from a generic template.
On Topic Dominance the monthly strategy meeting is with Blake directly.
Answers before you spend anything.
If yours is not here, a call is the fastest way to get it answered.
The best time to start ranking was two years ago.
The second best time is before the next practice in your city does. Pick a plan and your site is live in 14 days, or book a call and we will tell you which tier your market actually needs.