You found us with an ad.
Your patients should find you without one.
Paid traffic stops the day you stop paying for it. We build the organic engine underneath your practice: the site, the content, and the AI citation footprint that keeps returning patients after the spend is switched off.
Ranking your practice, publishing every month, and earning the citation when a patient asks an AI who to see.
Your site is written, structured, marked up, and live inside two weeks of intake.
A content engine that publishes on schedule whether or not you think about it.
ChatGPT, Perplexity, and Google AI Overviews, formatted for citation, not just ranking.
Ad spend is rent. Search position is an asset.
Both have a place. The difference is what you are left holding when the invoice stops. A page that ranks does not need to be re-bought every morning. It sits there collecting patients while the next month of pages goes up behind it.
The same asset does double duty now. The pages that rank are also the pages language models read when a patient asks for a recommendation, so one body of work buys visibility on two very different surfaces.
Illustrative pattern, not a projection.
Patients stopped scrolling. They started asking.
A growing share of "who should I see for this" never reaches a results page. It gets answered directly, with a short list of named practices. Getting onto that list is a different discipline from ranking, and most dental sites are not built for it yet.
Google AI Overviews
The answer block above the ten blue links. It cites a handful of sources, and the practices formatted to be quotable are the ones that appear.
ChatGPT search
Patients ask which dentist handles a specific procedure in a specific city. The model answers from pages it can read and trust.
Perplexity
Answers with visible citations. Getting cited compounds, because the citation itself is a link that keeps returning traffic.
Four things, done every month, on the record.
Every item here appears in the service agreement you sign. Nothing on this page is a description of effort.
Fifty to one hundred pages covering every service you offer, every location you serve, and every provider on your team. Schema markup, clean crawl paths, and page speed handled at build time rather than patched later.
Ten to thirty posts a month targeting the questions your patients actually type. Each one is built answer first, so it can be lifted directly into an AI answer or a featured snippet.
llms.txt deployment, passage level formatting, and FAQ structure so a model can extract a clean answer with your practice attached to it. This is the part most dental SEO still skips entirely.
Rankings, organic traffic, and the pages doing the work. No vanity metrics and no dashboard theater. On Topic Dominance the dashboard is live and you can open it whenever you want.
From intake to compounding, the first 14 days are the whole build.
Intake
Days 1 to 2. We take your services, locations, providers, and the procedures you actually want more of. You send logo, brand colors, and domain access. Most practices finish intake in under an hour.
Build
Days 3 to 10. Your site gets written, structured, and marked up. Keyword research runs in parallel so the content plan is ready the same day the site is.
Launch
Days 11 to 14. Site goes live, indexing is requested, llms.txt ships, and the first month of posts starts publishing on schedule.
Compound
Month 2 onward. Posts publish, rankings move, citations accumulate, and the report lands in your inbox every month. The asset keeps working after the spend stops.
Why practices pick CMC
The same money buys very different work depending on who is doing it.
- ✕Generic SEO packages
- ✕Built for any industry
- ✕Traffic reported as a win
- ✕Content written to a word count
- ✕No AI search strategy at all
- ✕You chase them for updates
- ✕Long contracts, vague scope
- ✓Dental only, procedure-first keywords
- ✓50 to 100 pages engineered to be read
- ✓Rankings and booked patients reported
- ✓Answer-first, built to be quoted
- ✓llms.txt and citation formatting shipped
- ✓Report lands every month without asking
- ✓Public pricing, scope in the agreement
Public prices, real scope, and you can start today.
Your first payment covers the build plus your first month. After that it is the monthly rate and nothing else. Every plan also has a call option if you would rather talk it through first.
For a single-location practice that needs a real website and a content engine running, without adding meetings to the calendar.
- ✓50 page website, launched in 14 days
- ✓10 SEO blog posts every month
- ✓Technical SEO foundations on every page
- ✓AI citation basics: llms.txt, passage formatting
- ✓Schema markup on every relevant page
- ✓Monthly performance report by email
For a practice ready to compete for more than its own brand name, with a monthly check in to steer the work.
- ✓100 page website, launched in 14 days
- ✓10 to 15 SEO blog posts every month
- ✓Keyword research filtered for low difficulty, high traffic
- ✓AI citation strategy for ChatGPT, Perplexity, AI Overviews
- ✓Schema markup engineered on every page
- ✓30 minute monthly check in call
For the practice that intends to be the most visible name in its market, across search and across AI answers.
- ✓Custom 100 page website, launched in 14 days
- ✓30 SEO blog posts every month
- ✓Professional photography for headshots and site imagery
- ✓Full topic authority program across your service lines
- ✓Live performance dashboard, real time
- ✓Monthly strategy meeting with Blake
Blake Hundley, founder
Blake has run dental marketing since 2021 out of Atlanta, working with implant, cosmetic, and general practices on search, paid media, and case acceptance. Closing More Cases is dental only, which is why the keyword research, the schema, and the content plan start from procedures rather than from a generic template.
On Topic Dominance the monthly strategy meeting is with Blake directly.
Your questions matter. Answered before you spend.
If yours is not here, a call is the fastest way to get it answered.
Your site is live inside 14 days. Meaningful ranking movement generally starts in month 3 and builds from there, because search engines need time to crawl, index, and trust new pages. Anyone promising page one in 30 days is describing ads, not SEO.
Ads and SEO solve different problems. Ads buy attention today at a price that rises as more practices bid. SEO builds a position you keep. Most practices we work with run both, and use SEO to bring their blended cost per new patient down over time.
Patients increasingly ask ChatGPT, Perplexity, and Google's AI Overviews for a recommendation instead of scrolling results. Those systems answer from pages they can read, parse, and trust. Being the cited source is a distinct discipline from ranking, and it is where the gap is widest right now.
Yes. The site is yours, on your domain. If you leave, the pages and the content stay with you.
Your first payment covers the build: the website itself, the keyword research, the schema, and the initial content seeded at launch. That work happens once, in the first 14 days, before any monthly work begins.
Terms are set out in the service agreement you receive when you start. Ask on a call before you buy if the commitment length matters to your decision.
CMC does, targeting keywords selected from research for your market. You are not asked to write, approve, or supply topics unless you want that involvement.
Competitive markets take longer and usually justify Foundation or Topic Dominance rather than Starter, because the content volume needed to break through is higher. A crowded market is a reason to pick a bigger tier, not a reason to skip SEO.
Site size, content volume, and access. Starter is 50 pages and 10 posts a month with no calls. Foundation is 100 pages, 10 to 15 posts, and a monthly check in. Topic Dominance is a custom 100 page build, 30 posts, photography, a live dashboard, and a monthly strategy meeting with Blake.
Yes. Practices commonly start on Starter or Foundation and move up once the content engine proves itself in their market.
Yes, including Canada. Ask on a call so the agreement and tax handling are set up correctly for your jurisdiction.
Your service list, locations, provider bios, logo and brand colors, and access to your domain. Intake takes most practices under an hour.
The best time to start ranking was two years ago.
The second best time is before the next practice in your city does. Pick a plan and your site is live in 14 days, or book a call and we will tell you which tier your market actually needs.