SEO
Dec 3, 2025
What is Multi-Location SEO?
Multi-location SEO is the process of optimizing your online presence so each office appears in search results for its specific area. Instead of competing with yourself, you give each location a clear digital footprint.
For example, if you operate practices in both Newark and Jersey City, your strategy must help both offices appear when people search for dentists in those cities.
Key Steps for Multi-Location SEO
1. Create Dedicated Location Pages
Each office should have its own webpage with unique content. Include the office name, address, phone number, dentist bios, and services. Add photos of the office and team to make it personal.
2. Optimize Google Business Profiles
Every location must have its own verified Google Business Profile. Fill out all details such as hours, services, and photos. Encourage patients to leave reviews for the correct office.
3. Use Local Keywords
Target keywords specific to each city. For example:
“Family dentist in Jersey City”
“Dental implants in Newark”
This tells Google which searches are most relevant to each office.
4. Build Local Citations
Make sure each location’s information is consistent across directories like Yelp, Healthgrades, and Zocdoc. Accurate name, address, and phone number details (NAP) strengthen local SEO.
5. Create Location-Specific Content
Blog posts can target local questions or highlight community involvement. For example, “How to find the right cosmetic dentist in Newark” or “Our Jersey City office supports local schools.”
6. Track Performance Separately
Use analytics to track rankings, reviews, and traffic for each office. This ensures no location is overlooked and allows you to adjust strategies for different markets.
Benefits of Multi-Location SEO for Dentists
A strong multi-location SEO strategy provides:
Increased visibility in each local market.
More calls and appointment requests for every office.
Higher patient trust from accurate and consistent information.
A competitive edge over single-location dental practices.
Grow Every Office with CMC
At Closing More Cases, we help dental practices build powerful SEO strategies for multiple locations. Our team creates location pages, optimizes Google profiles, manages reviews, and ensures each office shows up when patients are searching.
Want every one of your offices to attract new patients? Contact Closing More Cases today and let us design a multi-location SEO plan that boosts visibility and fills appointment books.
