20 Claude prompts that 100x your dental practice's local SEO

Open Chrome and go to Google Maps. Run these 3 searches for my market: "[service] in [city]" for [keyword 1], [keyword 2], and [keyword 3]. For each search, note which competing practices appear in the Map Pack (the top 3 listings shown with the map). Then open each competitor's Google Business Profile and pull their primary category and every secondary category.

Put it in a spreadsheet, one tab per keyword, with columns: practice name, primary category, secondary categories, star rating, review count, Map Pack position. Highlight any category my competitors have that my profile is missing.

Then give me a prioritized list of categories to add, ranked by how many of the top 3 competitors use each one. Start with the categories all 3 share (non-negotiable) and end with the ones only 1 uses (differentiation plays).

Open Chrome and go to my Google Business Profile at [URL] and these competitors: [URL 1], [URL 2], [URL 3]. For each listing, pull every visible attribute and tag, things like "accepts new patients," "appointment required," "offers online appointments," "wheelchair accessible entrance," "has online care," "identifies as women-owned," and anything else shown.

Put it in a spreadsheet with columns: attribute, my listing (yes/no), competitor 1, 2, 3. Highlight every attribute my competitors have that I am missing. Then split the gaps into three lists: attributes ALL 3 competitors have (add immediately), attributes 2 of 3 have (strong recommendation), and attributes only 1 has (differentiation).

For each missing attribute, tell me the likely ranking impact (high/medium/low) and whether it also lifts click-through rate.

Open Chrome and go to these competing dental practices' Google profiles: [URL 1], [URL 2], [URL 3]. For each, read the most recent 50 reviews and pull:
- Total review count and star average
- New reviews in the last 30, 60, and 90 days
- The 5 most-mentioned procedures (implants, cleanings, Invisalign, crowns, etc.)
- The 5 most-mentioned neighborhoods or cities
- The most-mentioned team members (dentist, hygienist, front desk) by name
- Any recurring complaint or negative theme
- The top 5 phrases I should coach my happy patients to mention in their reviews, based on what is clearly working for these competitors

Put procedures, locations, and names in a spreadsheet I can act on.

Open Chrome and go to my Google profile at [URL] and these competitors: [URL 1], [URL 2], [URL 3]. For each, analyze the last 30 owner responses and pull: response rate (responses / reviews), rough response time, whether replies mention a specific procedure, whether they mention a neighborhood, average reply length, tone, and how they handle negative reviews (apologize and resolve, or get defensive).

Put it in a spreadsheet comparing me vs them. Then build me a response template system:
- 3 variations for 5-star reviews that naturally work in [procedure keyword] + [city]
- 3 for 4-star reviews that acknowledge the gap and invite them back
- 3 for 3-star reviews that take accountability and offer to make it right
- 3 for 1-2 star reviews that stay professional, show empathy, and defuse without being defensive

Keep each 40 to 80 words and make them sound like a real person at the front desk wrote them, not a bot. Important: never disclose or confirm any patient health detail or treatment in a response, to stay compliant with patient privacy rules.

Open Chrome and go to my profile at [URL] and competitors [URL 1], [URL 2], [URL 3]. For each, check their Posts and record: total posts in the last 90 days, average posts per week, post types (offer/update/event), whether they use images, whether they include a CTA button, the topics covered, and any seasonal pattern.

Put it in a spreadsheet. Then build me an 8-week GBP posting calendar, 2 to 3 posts a week, mixing: seasonal offers (new-patient exam, whitening before an event), before-and-after case showcases, neighborhood-specific posts naming [area 1], [area 2], [area 3], review highlights, team spotlights, and short educational posts on problems we fix (tooth pain, missing teeth, crowded smile).

Each post must naturally include at least one of [keyword 1], [keyword 2], [keyword 3], run 100 to 150 words with a clear CTA, and include a description of the exact photo to take. Write weeks 1 to 4 in full and outline weeks 5 to 8.

Open Chrome and go to my profile at [URL] and competitors [URL 1], [URL 2], [URL 3]. For each, pull the full Services section: every service, whether it has a description, the description text, and how those descriptions are structured. Note which services appear in all 3 competitors (non-negotiable) and which appear in only some (opportunities). Put it in a comparison spreadsheet.

Then cross-check my Services section against my website at [URL] and flag: services on my site that are not in my GBP, GBP services with no description, and descriptions weaker than competitors'.

Finally, write optimized descriptions for all my services, each 40 to 60 words, naturally including the service keyword, naming at least one of my areas ([area 1], [area 2], [area 3]), stating a specific patient outcome, and sounding like a real practice wrote it. My core services: [implants], [Invisalign], [cosmetic], [family / general], [emergency].

Open Chrome and go to my profile at [URL] and competitors [URL 1], [URL 2], [URL 3]. Pull each business description into a spreadsheet with columns: practice name, full description, character count, primary keyword used (which one), secondary keywords, areas mentioned, trust signals (years, awards, technology), CTA (and what it says), and tone.

Then tell me what all top-ranking competitors mention (table stakes), what none of them mention that I could own, and what I currently say that nobody else does.

Finally write me 3 versions of an optimized description, each under 750 characters: Version 1 keyword-focused for maximum ranking signal, Version 2 conversion-focused to make someone call now, Version 3 trust-focused around experience, reviews, and local roots. All three must include [keyword 1], [keyword 2], [keyword 3] and areas [area 1], [area 2], [area 3], and read like a human wrote them.

Open Chrome and go to my profile at [URL] and competitors [URL 1], [URL 2], [URL 3]. For each, analyze the photo section: total count, rough photos added in the last 30 and 90 days, photo types (team, operatory/office, before-and-after smiles, exterior/signage, technology/equipment, completed cases), quality (professional vs phone), any obvious stock photos, whether faces are shown, and average photos per week.

Put it in a spreadsheet comparing me vs each competitor. Then build an 8-week photo plan: the exact number to upload per week to beat the top competitor's velocity by 50%, a week-by-week shot list (what to photograph and why), when to prioritize before-and-afters vs team vs office, a file-naming convention that includes service and location keywords, and instructions for geotagging photos to [area 1], [area 2], [area 3]. No generic stock, every photo should work as a ranking signal.

Open Chrome and log into my SEMrush account at semrush.com. Open the Keyword Gap tool and enter my domain [yourpractice.com] and competitors [competitor1.com], [competitor2.com], [competitor3.com].

Filter to keywords where a competitor ranks in positions 1 to 20 and I do not rank at all, and export. Then filter further to keywords that meet all of these: monthly volume between 100 and 2,000 (the local sweet spot), the keyword contains at least one of [city], a service like "implants / Invisalign / cosmetic," "near me," "emergency," or "best," and difficulty under 40.

For the top 20, give me: volume, difficulty, which competitors rank and where, whether I have an existing page that could rank with optimization, and whether I need a new page. Output a spreadsheet sorted by opportunity (high volume + low difficulty + multiple competitors ranking = top priority), with a final column "Action: optimize existing page" or "create new page."

Open Chrome and go to Google Search Console at search.google.com/search-console and open the property for [yourpractice.com]. In Search Results, set the range to the last 3 months and export all queries and pages. For each page, tell me what it ranks for, average position, impressions and clicks per keyword, and whether the page is actually optimized for that keyword or ranking by accident.

Then flag: pages in positions 4 to 15 for high-value keywords (one push from the top 3), pages with high impressions but low clicks (a title/meta problem), pages with zero rankings (dead weight or untapped), and keywords ranking on the wrong page (cannibalization).

Build a priority list: quick wins to fix this week, medium rebuilds over a month, and new pages over 90 days, with current position, target position, time-to-impact, and the exact on-page change for each.

I need location-specific service pages. My primary service is [main service], the cities I serve are [city 1], [city 2], [city 3], [city 4], [city 5], my site is [URL], and my keyword pattern is [service] + [city], [service] near [city], best [service] in [city].

First, open Chrome and check [URL] and tell me which service+city pages already exist and which are missing. Then for each missing combination, write a fully optimized page with: an SEO title under 60 characters with service + city, a meta description under 155 characters with service + city and a reason to click, an H1 with service + city, a 100-word opening that speaks to that city's patient and their problem right now, a 150-word "why choose us" specific to that city (name a landmark or neighborhood where it fits), a 200-word service-details section (what is included, the process, what the patient gets), a social-proof slot for a review from that city, 3 city-specific FAQs, and a CTA with phone and "Call now for same-day [service] in [city]."

For each page give me the URL slug, 3 internal links from existing pages, and 2 local directories to list that city+service in.

Open Chrome and log into Google Search Console for [yourpractice.com]. In Search Results, last 3 months, export all queries and pages. Identify the page-two opportunities (positions 4 to 15 on high-value terms), the high-impression low-click pages (title/meta fixes), the zero-ranking pages, and any cannibalization.

Then build a 30-day sprint: week 1, title-tag and H1 fixes for the top 10 page-two keywords; week 2, content added to thin pages (under 500 words); week 3, internal-linking fixes naming which page links to which; week 4, meta rewrites for high-impression low-CTR pages.

For every fix, write the exact new copy. Give me the actual title tag, H1, and meta description to paste, not instructions.

Open Chrome and go to competing practices [URL 1], [URL 2], [URL 3] and read the last 100 reviews for each. Do a deep sentiment analysis and pull: the top 20 emotional words patients use most ("relieved," "painless," "finally," "gentle," "anxious"), the top 10 specific outcomes they mention ("no pain," "same-day," "did not feel a thing," "fixed my front tooth"), the top 5 fears or frustrations they had before coming in ("terrified of the dentist," "embarrassed by my smile," "other offices kept rescheduling"), the exact phrases they use when recommending the practice (your money phrases), and language that shows up in 5-star reviews but not 3-star.

Then do the same for my reviews at [my GBP URL] and tell me where the emotional gaps are. Use all of it to rewrite: my GBP description, my homepage headline and subheadline, my review-request script so patients naturally use the right words, and 3 social-proof lines for my site that mirror how my best patients describe me.

Open Chrome and log into my Ahrefs account at ahrefs.com. In Site Explorer, enter [competitor1.com]. Export their backlinks filtered to: dofollow only, linking-domain DR 20+, linking-domain traffic 100+ monthly, and exclude sitewide footer/sidebar links. Repeat for [competitor2.com] and [competitor3.com].

Then find my opportunities: domains linking to all 3 competitors but not me (top priority), to 2 (medium), to 1 (review). For each high-priority one, give me the domain and URL, its DR, the site type (local directory / news / blog / association / sponsor / dental org), how the competitor likely earned it, my realistic odds (high/medium/low), and the outreach play.

Then build a 90-day plan: month 1, the 5 easiest (local directories, citations, chamber of commerce); month 2, 5 medium (local news, event sponsorships, guest posts); month 3, 5 authority links (dental associations, local university health pages, press). For every link, give me the contact method and the full outreach email ready to send.

My practice info is: Name [exact name], Address [exact address with suite], Phone [number], Website [URL]. Open Chrome and search for my practice one by one across: Google Business Profile, Yelp, Bing Places, Apple Maps, Facebook, Healthgrades, Zocdoc, Vitals, the ADA find-a-dentist directory, my state dental association directory, Nextdoor, Yellow Pages, and any local directories for [city].

For each, record: does a listing exist, the exact name, address, and phone as listed, the website, whether there are duplicate listings, and the rating / review count.

Put it all in a spreadsheet and flag every inconsistency in red. Then give me a priority fix list (most damaging first), step-by-step correction instructions for each, a list of high-value directories where I have no listing and should create one, and a monthly maintenance checklist so this never comes back.

I want my target keywords mapped to the patient journey so I know what to prioritize for revenue now vs traffic later. I am a [practice type] in [city], core services [service 1], [service 2], [service 3]. Open Chrome and log into SEMrush.

Pull all keywords in my niche for my service area with 20+ monthly volume, then sort each into a stage: Stage 1 problem-unaware (they feel it but cannot name it, "tooth hurts when I drink something cold," "gap in my front teeth"), Stage 2 problem-aware (researching, "how to fix a chipped tooth," "are implants worth it"), Stage 3 solution-aware (comparing, "implants vs bridge," "Invisalign vs braces cost"), Stage 4 ready to book ("emergency dentist [city]," "implant dentist near me," "[city] cosmetic dentist").

For each stage give me the keyword count, combined volume, average difficulty, and top 10 keywords. Then build the strategy: Stage 4 onto service pages and the GBP, Stage 3 onto comparison and FAQ pages, Stage 2 onto educational blog posts that funnel to service pages, Stage 1 onto problem-identification content that builds early trust. Finally, name the 5 Stage-4 keywords I should win in the next 90 days and exactly what it takes to rank for each.

Open Chrome and log into SEMrush. Use the Content Gap tool with my domain [yourpractice.com] vs [competitor1.com], [competitor2.com], [competitor3.com].

Filter to keywords where competitors have ranking content and I have none, then to 50 to 500 monthly searches (the local content sweet spot), keywords with a question word (how, why, what, when, is, can, does), and keywords tied to a problem I solve. For the top 20, sort into 3 buckets: problem-awareness ("why does my tooth hurt at night"), solution-comparison ("crown vs filling," "dentures vs implants"), and ready-to-hire ("emergency dentist [city] cost").

For each of the 20, write a suggested SEO title, a URL slug, and a 200-word content brief: target keyword, secondary keywords, the questions to answer, recommended word count, internal links to add, and the closing CTA. Prioritize problem-awareness content first, it does the most work for a practice by answering objections before the phone call.

I want to build and strengthen my practice as an entity in Google's Knowledge Graph to lift local rankings and potentially trigger a knowledge panel. Details: Name [exact name], Address [full address], Phone [number], Website [URL], GBP [URL], Founded [year], Owner / lead dentist [name, DDS or DMD], Specialty [general / cosmetic / implant / pediatric].

Open Chrome and: (1) check whether I have a knowledge panel by searching "[practice name] [city]" and "[dentist name] [practice name]" and report what shows; (2) check Wikidata for my practice; (3) audit my schema at search.google.com/test/rich-results with my URL and tell me what is implemented and what is missing; (4) check brand consistency by searching my practice name in quotes and noting everywhere it appears and whether name, address, and phone match.

Then build a full entity plan: the exact LocalBusiness / Dentist schema JSON-LD to paste on my homepage (write the complete code), a list of authoritative profiles to claim or create (LinkedIn, the lead dentist's professional and association profiles, dental directories), the brand mentions and anchor text to build, and how to push for a knowledge panel.

Open Chrome and go to competing practices [URL 1], [URL 2], [URL 3]. For each, do a forensic analysis of their GBP posting history as far back as visible. For every post pull: date and time, day of week, post type, word count, image (yes/no), CTA button (and text), topic and procedure mentioned, neighborhood mentioned, any offer, and formatting.

Put one post per row in a spreadsheet. Then tell me: which days they post most, any time-of-day pattern, which post types dominate, which topics are seasonal, which months are heaviest, and any gaps I can exploit by posting when they go quiet.

Then build me a posting strategy designed to beat them based on what the data actually shows works in my market, not generic advice, with optimal days, times, types, and topic mix, and write my first 4 weeks of posts in full.

Open Chrome and access: Google Search Console for [yourpractice.com], Google Business Profile insights for my listing, and GA4 for [yourpractice.com] if available. Pull the last 30 days vs the prior 30 for everything below.

From Search Console: total organic clicks and change, impressions and change, average CTR and change, average position and change, top 10 keywords by clicks, top 10 that improved, top 10 that dropped, pages that gained the most clicks, pages that lost the most.
From the Google Business Profile: total views, searches split branded vs discovery, calls, direction requests, website clicks, photo views, and review-count change.
From GA4 if available: organic sessions, organic conversion rate, top organic landing pages, and bounce rate on top pages.

Then build a one-page report: 3 wins this month, 3 problems to address, the single most important action for next month, and whether calls from the Google profile went up or down. Make it readable in 5 minutes and shareable with my team.