Paid ads · predictable patient flow

Google Ads for Dentists That Book New Patients, Not Just Clicks

When someone searches dental implants near me or emergency dentist open now, you can be the first thing they see, and the first call they make. We run Google and Meta ads engineered to fill your schedule, with every dollar tracked to a booked appointment.

210+ practices served · $360M+ in new patient revenue ★★★★★ 4.9
Google Ads campaign for a dental practice converting clicks into booked patients
$360M+
Revenue generated
210+
Practices served
340%
Average ROI
4.9
Google rating
The problem · wasted ad spend

Most dental ad budgets leak before they book a patient.

Anyone can spend money on Google. Turning that spend into booked, high-value cases is the hard part. Tap each leak.

Wrong keywords
You pay for clicks that never had intent to book

Broad-match keywords burn budget on tire-kickers, competitors, and irrelevant searches. Without tightly managed keyword lists and negative keywords, your spend leaks to people who will never book.

Form fills, not bookings
Your agency reports leads while your schedule stays empty

Tracking form fills instead of booked appointments means you are optimizing for the wrong outcome. A form fill is not a patient. We track calls and bookings so every optimization dollar goes toward real production.

No landing page
Ads send traffic to a homepage that does not convert

A homepage is built for everyone. A converting landing page is built for one intent. Dedicated conversion landing pages matched to each ad set can double or triple your booking rate from the same ad spend.

How it works · the CMC ads method

From click to booked case.

01
Day 1-3
Account and tracking audit

We audit your existing Google and Meta accounts, set conversion tracking tied to actual calls and bookings, and identify every dollar currently leaking to the wrong keywords or audiences.

02
Week 1
Build landing pages and creative

Dedicated landing pages, ad copy, and creative for any two channels are built and reviewed before a single dollar goes live, so you launch with a system designed to convert from day one.

03
Week 2
Launch and optimize

Google Search, Performance Max, and Meta retargeting go live with hourly monitoring in the first week to catch any early inefficiencies and lock in strong quality scores before ramping spend.

04
Ongoing
Scale what books

We refine bids, copy, and targeting on cost per booked patient, not clicks. What converts gets more budget. What does not gets cut. Your spend compounds into more patients at a lower cost each month.

What's included · full-funnel paid media

Everything that turns spend into patients.

Channels

Google, Meta, and TikTok

Any two channels across Google Search, Performance Max, Meta retargeting, and TikTok video, chosen based on where your patients actually convert.

Creative

Full creative and copywriting

Ad copy, creative, and unlimited landing pages built to convert, with every asset matched to the intent of the searcher or audience seeing it.

Targeting

Audiences and lookalikes

High-intent keyword and audience targeting plus lookalikes built from your best patients, so your ads reach the people most likely to book high-value treatment.

Testing

A/B testing

Continuous testing of copy, creative, and landing pages so the system improves every week and your cost per booked patient trends down over time.

Tracking

Booked-appointment tracking

Conversion tracking tied to real calls and bookings, not form fills. You always know your true cost per patient, not just your cost per click.

Spend

Transparent ad spend

Ad spend is separate and goes directly to the platforms, with full visibility into every dollar. No agency markups on media. No black boxes.

Who it's for · practice-specific

Built for the way you produce.

General dentistry practice with a happy patient
General Dentistry

Compete for high-intent local searches

Google Search ads targeting dentist near me and emergency dentist searches in your zip code, with landing pages built to get the phone ringing the same day.

Dental implant and oral surgery patient
Implants & Oral Surgery

High-ticket implant and All-on-4 campaigns

Performance Max and Search campaigns engineered for implant and All-on-4 keywords, with creative and landing pages that convert high-intent patients into consultations.

Bright cosmetic dentistry veneer smile
Cosmetic Dentistry

Before and after social campaigns that convert

Meta and TikTok campaigns with before and after creative that stop the scroll and drive consultations for veneers, whitening, and Invisalign.

Modern multi-location dental clinic
DSO & Multi-Location

Multi-location paid media at scale

Centralized paid media management across every location, with per-market targeting, shared creative libraries, and consolidated reporting on spend and production.

Proof · paid ads results

Real ad spend. Real production.

Blake Hundley with the Nuvia Dental Implant Center team
Nuvia Dental Implant Center · DSO
$8M in new implant production in three and a half months
$8M
Implant production
3.5 months
Time to result
Affordable Dentures and Implants practice reception and team
Affordable Dentures & Implants · DSO
Over $5.2M in new implant and denture production in one year
$5.2M
In one year
Implants + dentures
Focus
Dr. Frank Nia of Ponce Dental Studio in Atlanta
Ponce Dental Studio · Atlanta, GA
$1.8M added to the bottom line in 10 months
2.5x
Practice growth
200%
Outbound conversations
Pricing · no long-term lock-in

Google Ads management, priced to perform.

Management fees below. Ad spend is separate and goes directly to Google and Meta.

Paid Ads Management
$1,500/mo
New patient calls and bookings within the first two weeks.
  • Google & Meta Ads (any 2 channels)
  • Landing page conversion design
  • Call & form conversion tracking
  • Weekly optimization (ad spend separate)
Get started
SEO + Ads Combo Most popular
$2,500/mo
Organic and paid working together, with our patient guarantee.
  • Everything in SEO Standard
  • Full Google + Meta Ads management
  • Appointment setting support
  • 40 booked patients in 90 days, guaranteed
Book a strategy call
Full Scale
$5,000/mo
Every channel, plus a dedicated setter and case acceptance coaching.
  • Full SEO + paid across all channels
  • Dedicated human appointment setter
  • Case acceptance coaching
  • Bi-weekly strategy & dedicated manager
Talk to our team

Want organic rankings too? See all pricing →

FAQ · Google Ads

Questions, answered.

Is ad spend included in the management fee?

No. Management is $1,500 per month for any two channels, and your ad spend is separate and goes directly to Google and Meta. You keep full visibility into every dollar.

How fast do Google Ads produce new patients?

Google Ads typically produce booked appointments within 7 to 14 days of launch, because you are reaching patients at the exact moment they are searching for treatment.

Which channels do you run?

Google Search, Performance Max, Meta retargeting, and TikTok video, across any two channels. We choose based on where your patients actually convert, not where it is easiest to spend.

How do you track results?

Conversion tracking is tied to real appointment bookings and phone calls, not just form fills. We report on cost per lead and cost per booked patient so you always know your true return.

What is a realistic monthly ad budget?

Most dental practices start between $1,500 and $3,000 per month in ad spend. We right-size the budget to your goals, your market, and the cases you want to attract.

Do you also do SEO?

Yes. Our SEO plus Ads Combo at $2,500 per month pairs organic and paid so they compound, and it carries our 40 booked patient, 90 day guarantee.

Explore the rest of the system: dental SEO, website design, appointment setting, and case acceptance coaching.

Ready to grow · talk to our team

Turn ad spend into booked cases.

Book a 30-minute strategy call. We will audit your current ad performance, find where your budget is leaking, and show you exactly what a patient-generating campaign looks like for your practice. No obligation.