Every part of the page your implant ads land on: what it has to do, how to check it in about 30 seconds, and the line between a pass and a fail. Tick each one off as you go.
From the reel: the five parts of an implant ad page, including the one you can't see. Plus eight more the video didn't have time for.
13 parts30 seconds eachNo email needed
Example page
Example Dental2Tap to call
1Stop hiding your smile in photos.Dental implants
3NamePhoneWhat bothers you most: the pain, chewing, or your smile?Request a consult
4Monthly payment options
Your doctorYour office
5<html lang="en">
13 parts
Pass or fail
1 in the code
View page source
Checks
HeadlineTap to callThe formFinancing wordinglang tagOne page per adTracked numberReal photosProofPhone speedMobile layoutThank you stepConsent wordingHeadlineTap to callThe formFinancing wordinglang tagOne page per adTracked numberReal photosProofPhone speedMobile layoutThank you stepConsent wording
The checklist · tick what passes
13 parts. 30 seconds each.
Have your page open on your phone, and on a computer for part 5. Tick a part only when it passes. Your ticks stay in this browser, so you can come back and finish later.
Part A
The five from the reel
01
Outcome headline, implants on line two
It must
Say the outcome the patient wants, in words they'd use, on line one. The procedure goes on line two, and both match the ad that sent them.
30 second check
Open the page on your phone and read only the first two lines.
Pass
Line one is an outcome a patient would say, like "Stop hiding your smile in photos." Line two says dental implants.
Fail
Line one is your practice name, "Welcome", a list of services, or a clinical promise your doctor hasn't signed off on.
Clinical claims, like how fast or how long, belong to your doctor. Use only the ones your doctor confirms.
02
Tap to call up top, and a person answers
It must
Put a tap to call button in the first screen on a phone, and have a person answer it during office hours.
30 second check
Tap it from your own phone right now. Then try it once after hours and see what happens.
Pass
One tap dials your office and a person picks up. After hours, the caller still gets a clear next step.
Fail
The number is plain text, buried in the footer, opens a contact page, or rings through to voicemail.
In one phone audit of a practice spending five figures a month on Meta ads, nearly 9 out of 10 calls ended with no booking, and more than half of those never reached a person. Blake's own figures, not independently verified. The speed to lead playbook covers the calls.
03
The form, with the chief complaint question
It must
Ask for three things: name, phone, and "What bothers you most: the pain, chewing, or your smile?" so your coordinator opens the call with the patient's own words.
30 second check
Fill it out yourself as "Sam Test" and look at what reaches whoever calls new leads back.
Pass
Three short fields, and the answer to the third one is in front of your coordinator before the call.
Fail
Eight fields, insurance details up front, or an answer that never reaches the person calling back.
That third answer is a health concern. Check with your compliance person how form answers are stored, and that they aren't passed to ad platforms. Not legal advice.
04
Financing wording, with no rate or payment amount
It must
Say monthly payment options are available. Leave out rates, payment amounts and anything that promises approval.
30 second check
Search the page for %, $, "a month", "/mo" and "approved". On a phone, use Find on page in your browser's menu.
Pass
Something like "Monthly payment options are available. We'll go over them at your consult." No numbers.
Fail
"As low as $___ a month", a rate, "0% interest", or "You're pre-approved". A payment on the page is a price before they've heard the outcome.
Check your lender's rules and truth in lending rules before you publish any financing wording. Not legal or financial advice.
05
The html lang tag, checked in view source
It must
Have an html tag that says what language the page is in, like <html lang="en">.
30 second check
On a computer, in Chrome, right click the page, choose View page source, press Ctrl F (Command F on a Mac) and type lang.
Pass
You find <html lang="en"> near the top, usually line 2, right after <!DOCTYPE html>.
Fail
The html tag has no lang on it at all.
If that tag is missing, it can break how Meta's ad tool reads your page. Safari hides View page source behind its Develop menu, so Chrome is the quicker check. On a page squeezed onto one line, the search still finds it.
Part B
The rest of the page
06
One page per ad, matching the ad's promise
It must
Give each ad, or each ad theme, its own page that repeats the ad's promise. Never your homepage.
30 second check
Open the link from your ad in Ads Manager or Google Ads, and put the ad's first line next to the page's headline.
Pass
Same problem, same promise, same offer, in close to the same words.
Fail
The ad lands on your homepage, or on a general implants page that talks about something else.
A homepage talks about everything, so the person who clicked on one problem has to go looking for it.
07
The phone number on the page is the tracked one
It must
Show and dial the tracking number set up for this page or campaign, and ring your front desk.
30 second check
In view source, search for tel: to see what the button dials. Compare it with the number on screen and the one in your call tracking, then place one test call.
Pass
All three numbers match, and your test call shows up in your call tracking.
Fail
The page shows your main line, the button dials a different number than the one on screen, or the test call never shows up.
If calls from this page don't land in your tracking, your ad reports can't tell you which calls the page produced, so you end up judging the ads on guesses. More on that in Google Ads for dentists.
08
Real photos only
It must
Show your real doctor, team and office. Patient photos, before and afters included, go up only with that patient's written consent on file.
30 second check
For each photo, can you name the person or the room? For each patient photo, can you put your hand on the signed consent?
Pass
Every face and room is really yours, and every patient photo has written consent on file.
Fail
Stock smiles, AI made faces shown as patients or staff, or a before and after with no signed consent. That one comes down today.
Check that your consent form covers your website and your ads. Not legal advice.
09
Proof, with nothing invented
It must
Use proof a patient can check: real reviews from where they were posted, your doctor's real training, and real cases shown with consent.
30 second check
Pick any review on the page and find it at its source, like your Google profile. Then read the doctor's bio and ask where each claim comes from.
Pass
Every review can be traced to where it was posted, and every credential is real and current.
Fail
Testimonials you can't trace to a source, star badges with no source, reviews rewritten by staff, or awards that don't exist.
Never add a patient's name, treatment or photo to a quote unless they gave you written permission. Not legal advice.
10
Page speed on a phone
It must
Show the headline and the call button fast on a phone, on cellular, not just on your office Wi-Fi.
30 second check
Turn off Wi-Fi, open your own ad on your own phone, tap through, and watch what shows up first.
Pass
You can read the headline and tap call before you feel like hitting back.
Fail
A blank screen, a spinner, a pop up, or a big video that has to load before the headline shows.
There's no number to hit on this list. Check it on your own phone on cellular, the way a patient sees it.
11
Mobile layout
It must
Fit a phone screen with no sideways scroll, text you can read without zooming, and buttons a thumb can hit.
30 second check
Scroll the whole page on your phone with one thumb, then fill in the form.
Pass
No sideways scroll, no pinching to zoom, and nothing covers the call button or the form.
Fail
Text runs off the edge, a chat bubble or cookie banner covers the call button, or the keyboard hides the field you're typing in.
12
A thank you step after the form
It must
Tell the patient what happens next once they hit send: who will call, from what number, and how to call you now.
30 second check
Submit a test lead and read what shows up on the screen after you send it.
Pass
A clear next step, like "Thanks, Sam. Jordan from Example Dental will call you from (555) 555-0100," with a button to call now.
Fail
The form just clears, the page reloads with no message, or it says "Thanks" and nothing else.
If your ad tracking counts a lead on the thank you page, make sure your test lead got counted.
13
Privacy and consent wording near the form
It must
Have a short line under the send button that says how you'll contact them and links to your privacy policy.
30 second check
Read the line under the button, then tap the privacy policy link.
Pass
It says you'll call or text about their request, the privacy link works, and your compliance person approved the wording.
Fail
No line at all, a privacy link that goes nowhere, or texts going to people who never agreed to texts.
Check your state's rules on texting consent. This is a checklist, not legal advice.
0of 13 pass
Exact words · copy and adapt
The words for the parts that need them.
Example wording for Example Dental. Swap in your practice name and your own details, and run anything legal by your compliance person first.
Part 1 · Three outcome headlines
Stop hiding your smile in photos.
Dental implants at Example Dental
Tired of a denture that moves when you eat?
Implant options at Example Dental
Missing a tooth and chewing on one side?
Single tooth implants at Example Dental
Line one names the problem or the outcome. Line two names the procedure. Match each one to the ad that sends people to it.
Part 3 · The form question
What bothers you most: the pain, chewing, or your smile?
( ) The pain
( ) Chewing
( ) My smile
( ) Something else
Tap choices are quicker on a phone than a text box. Make sure the answer reaches whoever calls back.
Part 4 · Financing line
Monthly payment options are available. We'll go over them with you at your consult.
No rate, no payment amount, no approval promise. Check your lender's rules first. Not legal or financial advice.
Part 12 · Thank you step
Thanks, Sam. Jordan from Example Dental will call you from (555) 555-0100.
Want to talk now? Tap to call.
Name the person and the number they'll see, so the call back doesn't look like spam.
Part 13 · Consent line under the button
By sending this form, you agree that Example Dental may call or text you about your request. Message and data rates may apply. Reply STOP to opt out of texts. Read our privacy policy.
Example wording only, not legal advice. Have your compliance person or attorney approve your version, and check your state's rules on texting.
Building it with AI · read this first
AI-built sites with no reference look the same.
Ask an AI to build a dental page with no reference and you tend to get the same page as the last person who asked: a purple gradient, the same default font and four cards in a grid. Three things change that.
01
Give it a real reference site
Pick a site you'd be proud to have, in or out of dentistry, and tell the AI to follow its layout and spacing, not its words.
02
Give it your real photos
Your doctor, your team, your office, and patient photos only with written consent. They're the part a template can't fake.
03
Make it interview you first
Tell it to ask you questions one at a time before it writes any code: your procedures, your patients' words, your tracked number, your financing wording.
no reference, no photos
Illustration · the default you get with no reference
The paid playbook + toolkit
The Implant Consult Playbook + Toolkit: the whole consult, from the first call to the follow up.
Part 3 hands your coordinator the patient's own words. The paid playbook covers what your team says next, in 8 parts, in order: the rule the whole playbook runs on, the first call, the free consult that isn't free, before they sit down, in the chair, when they can't decide today, after they leave, and the numbers. The toolkit adds 14 ready-to-use tools: the intake form, the doctor handoff brief, the follow up tracker, the weekly scorecard and more, in fillable PDF, Word and Excel.
I build these pages too, so I'm telling on myself.
We build sites for clients with AI, and with no reference you get the purple gradient. Every part on this list is something you can check from your phone or your laptop tonight, and every one of them sits between your ad spend and a booked consult.
Run it yourself, it's yours to keep. If you'd rather have my team build the page, connect the tracking and run the ads that send people to it, that's what we do: websites, Google Ads, Meta ads and SEO for dental practices.
No. Each ad, or each ad theme, should land on its own page that repeats the ad's promise. A homepage talks about everything, so the person who clicked on one problem has to go looking for it.
How many fields should the form have?
Three is enough to start: name, phone, and one question about what bothers them most. Every extra field is one more reason to stop typing. Anything else, your coordinator can ask on the call.
Why ask "what bothers you most" on the form?
So your coordinator opens the call with the patient's own words: the pain, chewing, or their smile. That's the chief complaint, and the rest of the consult builds on it. Because it's a health concern, check with your compliance person how the answers are stored and that they aren't passed to ad platforms. Not legal advice.
Can I put a monthly payment amount on the page?
This checklist says no. Say monthly payment options are available, and leave out rates, payment amounts and approval promises, because a payment on the page is a price before they've heard the outcome. Your lender and truth in lending rules may limit what you can say too, so check them first. Not legal or financial advice.
What is the html lang tag, and why does it matter for Meta ads?
It's a short attribute on the html tag at the top of your page's code that says what language the page is in, like lang="en". If it's missing, it can break how Meta's ad tool reads your page. To check, right click the page in Chrome, choose View page source, press Ctrl F (Command F on a Mac) and type lang.
Can I use before and after photos on the page?
Only real ones, and only with the patient's written consent on file. If you can't find the signed consent for a photo, take it down today and use one you do have consent for. Not legal advice.
Can I use stock photos or AI images?
Not of people shown as your patients, your team or your office. Patients want to see who will treat them. Use real photos of your doctor, team and office, and if you use an illustration, make it obvious that it is one.
How fast does the page need to load?
Check it on your own phone on cellular, with Wi-Fi off, from your own ad. If you see a blank screen, a spinner or a pop up before the headline and the call button, it fails. This checklist doesn't hold you to a number, it holds you to what a patient sees.
Does this checklist save my answers?
Your ticks are saved in this browser on this device only, so you can come back and finish. Nothing is sent anywhere. Use the clear button to start over, or copy it for your web person with the status of every part.
Can CMC build the page for me?
Yes. My agency builds websites for dental practices and runs Google Ads, Meta ads and SEO. If you'd rather hand the page off, book a free strategy call and we'll go through your current page together.
Done for you · if you'd rather not DIY
Want a page that passes all 13?
We build dental websites and implant ad pages. Book a free strategy call and we'll go through your current page, part by part.
